AXE to Send 22 Guys to Space with New Apollo Campaign

AXE is going where only few have gone before by giving guys the ultimate out-of-this-world experience: a trip to space. To recruit guys for this once-in-a-lifetime epic journey, AXE is creating the AXE Apollo Space Academy (A.A.S.A) with one of the first men to walk on the moon, Buzz Aldrin.

Beginning today, by joining A.A.S.A at AXEApollo.com, guys and girls will have a chance to compete for one of 22 tickets to travel to space on a flight with international space agency, Space Expedition Corporation (SXC).

There's no bigger hero than an astronaut, so AXE is giving fans a chance to experience an adventure unlike any other.

In the biggest product launch in its 30-year history, AXE is asking guys and girls from 60 countries in 45 languages around the globe to sign up for the A.A.S.A by creating their astronaut profile on AXEApollo.com and telling the world why they deserve to go to space.

Two Canadians, with the most votes, will win a place at the final stage at the AXE Global Space Camp in Orlando, Florida where the final 22 space travelers will be selected based on competitive space-simulation challenges.

"Space travel for everyone is the next frontier in the human experience," said Buzz Aldrin, legendary astronaut and pilot of the historic Apollo 11 spacecraft that landed on the moon in 1969. "I'm thrilled that AXE is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space."

AXE, known as LYNX in some parts of the world, with SXC has secured 22 seats aboard the suborbital spacecraft, aptly named, the Lynx. SXC, led by CEO Michiel Mol, operates XCOR Aerospace's Lynx suborbital space plane that will take passengers more than 100 kilometers into space, achieving astronaut status.

"The AXE Apollo launch is the biggest and most ambitious in the AXE brand's 30 year history," said Tomas Marcenaro, global Vice President for AXE. "For the first time, we're simultaneously launching one global competition in over 60 countries offering millions of people the opportunity to win the most epic prize on earth. A trip to space - yes, actual space."

Sign up for a chance to go to space by joining the A.A.S.A at AXEApollo.com. Terms and conditions vary by market. The full line of AXE Apollo products is available in Body Spray, Deep Space Shower Gel, AXE Apollo Shower Gel, Shampoo and Conditioner 2-in-1 and Deodorant online at Well.ca and major retailers where AXE is sold.